Our History
For 175 years, we’ve delivered farmer-first, straightforward and dependable machinery to farmers. The Triple Triangle, an iconic shape recognized across the industry and beyond, has embodied our brand since 1957.
A New Icon
Since it’s launch in 1957, the Triple Triangle has become the most recognized shape in the world of farm machinery. The new version brings new meaning, refreshed styling and contemporary values, while our 175-year legacy drives Massey Ferguson into a new era.
A Thriving Legacy
When Daniel Massey opened his first farm equipment workshop in Canada way back in 1847, we doubt he could imagine the brand would evolve to become one of the most recognized agricultural brands in the world. But we guarantee he would recognize the passion for providing the best value in equipment and producing hardworking, reliable tractors for famers of any stripe.
A Bright Future
That’s why our all-new branding and logo brings everything back to the farmer. Our aim is to make farming operations easier, more profitable and more sustainable across the world. The Massey Ferguson logo and tagline refresh provide us with a unique opportunity to realign ourselves, focusing on a farmer-first approach.
Following in Our Founders’ Footsteps
Massey, Harris, Ferguson — these innovative agriculturalists built a company around providing farmer-focused equipment solutions, a lasting legacy found in every Massey Ferguson equipment built today.
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